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1 - Advancing a Perspective of Green Market Transformation

Published online by Cambridge University Press:  27 October 2022

Daniel C. Matisoff  and
Douglas S. Noonan
Daniel C. Matisoff
Affiliation:
Georgia Institute of Technology
Douglas S. Noonan
Affiliation:
Indiana University–Purdue University, Indianapolis
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Summary

This chapter introduces a theory of Green Market Transformation, where emergent energy and environmental technologies gain widespread adoption in the marketplace. It articulatea a number of mechanisms that reduce transaction costs and disseminate information across the marketplace, such as building supply chains and improving demand for nascent technologies. Further, it reviews the global, European, and US uptake of ecolabeled buildings, providing evidence of the impact of the Green Building Movement. By providing examples of prominent ecolabeled buildings, it explores the motivations for ecolabel adoption and argues that firms and organizations compete to build ever-greener buildings. This competitive dynamic is evident across sports stadiums, where the authors detail a series of incremental improvements to stadiums over time.

Keywords

Green Market TransformationLEEDecolabelsstadiumsecocertificationbuilt environmentgreen buildingliving buildingdemonstration projects
Type
Chapter
Information
Ecolabels, Innovation, and Green Market Transformation
Learning to LEED
 , pp. 1 - 26
Publisher: Cambridge University Press
Print publication year: 2022

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References

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