Book contents
- Frontmatter
- Contents
- List of Figures
- List of Tables
- List of Cases
- Preface
- Getting Started
- 1 Platforms: Definitions and Typology
- 2 Ratings, Recommendations, and the Use of Big Data
- 3 An Economic Primer on Network Goods
- 4 Growing a Platform
- 5 Platform Pricing
- 6 Platform Design
- The Road Ahead
- Bibliography
- Index
Getting Started
Published online by Cambridge University Press: 05 October 2021
- Frontmatter
- Contents
- List of Figures
- List of Tables
- List of Cases
- Preface
- Getting Started
- 1 Platforms: Definitions and Typology
- 2 Ratings, Recommendations, and the Use of Big Data
- 3 An Economic Primer on Network Goods
- 4 Growing a Platform
- 5 Platform Pricing
- 6 Platform Design
- The Road Ahead
- Bibliography
- Index
Summary
In this introductory chapter, we present the motivation behind the book and the approach that we follow. We also outline the contents of the six chapters, give a brief history of platforms, and provide a preliminary discussion of the concepts of network effects and economies of scale.
- Type
- Chapter
- Information
- The Economics of PlatformsConcepts and Strategy, pp. 1 - 9Publisher: Cambridge University PressPrint publication year: 2021