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The Role of Emoji in Negotiating Social Bonds
Published online by Cambridge University Press: 01 February 2024
This chapter explores the role of emoji in the negotiation of meaning in exchanges in TikTok comment feeds. It draws on a model of affiliation, together with the emoji text relations of concurrence, resonance, and synchronicity developed in the three previous chapters, to undertake detailed analysis of the social bonds at stake in these exchanges. Affiliation is a framework developed within social semiotics for describing how language and other semiotic resources support both social connection and disconnection, and aid in the construction of social relations more generally. The corpus used for the analysis undertaken in the chapter is a specialised dataset of TikTok comment threads made on a video series reviewing the food delivered during hotel quarantine in New Zealand in 2021. The TikTok comment exchanges featured users negotiating social bonds about food, daily life, and the pandemic. Most exchanges involved convivial alignments around shared values, with the occasional heated discussion about whether quarantine was a justifiable approach to the pandemic.
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