3 - Cohesive Subgroups

Summary

Introduction

Social networks usually contain dense pockets of people who “stick together.” We call them cohesive subgroups, and we hypothesize that the people involved are joined by more than interaction. Social interaction is the basis for solidarity, shared norms, identity, and collective behavior, so people who interact intensively are likely to consider themselves a social group. Perceived similarity, for instance membership of a social group, is expected to promote interaction. We expect similar people to interact a lot, at least more often than with dissimilar people. This phenomenon is called homophily: Birds of a feather flock together.

In this chapter, we present a number of techniques to detect cohesive subgroups in social networks, all of which are based on the ways in which vertices are interconnected. These techniques are a means to an end rather than an end in themselves. The ultimate goal is to test whether structurally delineated subgroups differ with respect to other social characteristics, for instance, norms, behavior, or identity. Does the homophily principle work? May we conclude that a cohesive subgroup represents an emergent or established social group?