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Published online by Cambridge University Press: 19 May 2022
The challenge for the new increasing precariat has taken a number of forms some of which antedate the gig phenomenon itself, taking the form of new labels like that given to Walmart workers as “associates” – and more recently euphemisms like “taskers,” “driver partners,” “entrepreneurs,” “dashers,” and “earners” – all given to convince the workers that they are really a step above employee status much like the royal names given to slaves by their owners in the antebellum South.
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