Book contents
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
- References
6 - Banking the Unbanked
Innovative Business Models Championing the Financial Inclusion of Latin America’s MoP
Published online by Cambridge University Press: 16 February 2021
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
- References
Summary
Using a series of case studies, we analyze innovative business models aiming primarily at financial inclusion of the LAC MOP segment through consumer goods purchases, simultaneously securing scalability and stakeholder´s profitability. These models simultaneously optimize social and financial returns through the interchangeable use of stakeholder’s resources and capabilities and clear alignment of their interests. Financial institutions absorb consumer goods companies into the value chain as distributors of their (financial) products and services to MoP using the company’s existing distribution channels and their established reputation. Consumer goods companies expand their offers with, for them, unorthodox financial tools and services, financially formalizing and including MOP members while increasing their customer-focus flexibility and sales.Finally, we provide lessons on how to develop inclusive businesses achieving direct developmental impacts through the provision of essential goods, services, and jobs, unlocking new forms of innovation and entrepreneurial activity critical to accelerating inclusive growth of emerging markets.
- Type
- Chapter
- Information
- Innovating for the Middle of the Pyramid in Emerging Countries , pp. 157 - 192Publisher: Cambridge University PressPrint publication year: 2021