8.1 Introduction
Coordinated campaigns of falsehoods are poisoning public discourse.Footnote 1 Amidst a torrent of social-media conspiracy theories and lies – on topics as central to the nation’s wellbeing as elections and public health – scholars and jurists are turning their attention to the causes of this disinformation crisis and the potential solutions to it.
Justice Neil Gorsuch recently suggested that, in response to this challenge, the U.S. Supreme Court should take a case to reconsider New York Times v. Sullivan, the foundational First Amendment precedent in defamation law.Footnote 2 A major premise of Justice Gorsuch’s critique of Sullivan is that the changing social-media dynamics – and the disinformation crisis that has accompanied them – threaten the nation’s democracy. He argues this changed terrain may call for less stringent constitutional protections in defamation actions. This chapter explores and challenges that critique. Justice Gorsuch is correct that rampant social-media disinformation poses a grave risk to our political and social stability, but there is a troubling disconnect between the anti-disinformation and pro-democracy concerns he articulates and the doctrinal revisions he considers. When the interrelationships between disinformation, defamation, and democracy are interrogated – and especially, when they are situated within the constitutional value of the press function that served as the backdrop for Sullivan – it becomes clear that unwinding the Sullivan doctrine would not be a productive tool for remedying the problem of rampant social-media lies. Indeed, doing so carries the very real risk of exacerbating the problem. Abandoning the Sullivan line of protections would impair those valuable press speakers who are actively prioritizing trustworthy newsgathering and corrective reporting, and it would do so with no meaningful payoff in solving the online-disinformation problem that seems to be driving this proposed reconsideration.
This inquiry matters. Sullivan is not exclusively a press-freedom case, but at this critical juncture, it is a centerpiece of protection for some core press functions (performed by both legacy media and others) that are crucial to healthy public discourse. A Sullivan scaleback harms those entities that are incentivized to get information right, to invest in careful newsgathering, and to engage in important journalistic investigations exposing those who peddle disinformation. At a moment of declining newsroom and press-litigation resources and of increased willingness of public people to weaponize defamation as a tool for silencing and deterring critics, the risks of self-censorship voiced by the unanimous Sullivan Court are especially grave.
Representative democracy needs the press function to survive and flourish. There is every reason to believe that a rollback of Sullivan would compound rather than alleviate the disinformation problem and would further imperil the fragile democracy.
8.2 The Sullivan Doctrine
New York Times v. Sullivan came to the Supreme Court at another moment of intense focus on the need for vibrant dialogue in American democracy. As the Civil Rights Movement pressed across the Deep South, its story was carried through the nation by way of prominent Northern newspapers, especially The New York Times.Footnote 3 The case arose out of a full-page editorial advertisement that the Times published, which criticized the way that police had used violence and illegal tactics to try to quell the peaceful protests in Montgomery, Alabama.Footnote 4 The basic thrust of the charges contained in the advertisement was true, but the advertisement contained minor factual errors.Footnote 5 Sullivan, the Montgomery police commissioner, sued for defamation, and Alabama common law did not require that he prove either falsity or fault. The trial judge instructed that the statements were libelous per se and that general damages could be presumed. A jury awarded a half-million-dollar verdict against the newspaper, which was upheld by the Alabama Supreme Court.Footnote 6 The suit – one of eleven filed by Alabama officials alleging libelous reporting of local events and seeking a total of more than five and a half million dollars in damages – was a clear effort to wield defamation law as a silencing mechanism, and it worked. The newspaper pulled correspondents out of the state for a year in response.Footnote 7
In a unanimous opinion that centered on the intersection of democratic self-governance and free speech, the Supreme Court held that the Constitution imposes limitations on defamation liability.Footnote 8 The First Amendment, the Court said, prevents “a public official from recovering damages for a defamatory falsehood relating to his official conduct unless he proves that the statement was made with ‘actual malice’ – that is, with knowledge that it was false or with reckless disregard of whether it was false or not.”Footnote 9 The deliberately demanding standard operates “against the background of a profound national commitment to the principle that debate on public issues should be uninhibited, robust, and wide-open, and that it may well include vehement, caustic, and sometimes unpleasantly sharp attacks on government and public officials.”Footnote 10 Criticism of the powerful – and the conversations that emerge out of this criticism – are at the core of the First Amendment’s purpose and value to us as a citizenry.Footnote 11 The doctrinal incentives should spur and support those conversations. The Sullivan fact pattern demonstrated the chilling effect posed by the threat of staggeringly expensive litigation and damages. The standard that the Court developed in Sullivan offered protection to some false statements, which the Court deemed “inevitable in free debate,” as a way of ensuring that true statements would have “the breathing space” that they need to survive.Footnote 12 After Sullivan, a set of cases extended this actual-malice standard to so-called public figuresFootnote 13 – those who have achieved either broad fame or have become central to some specific conversation on a matter of public concern.Footnote 14 Sullivan is not a press-specific case – its standard applies anytime a public plaintiff brings a defamation action – but in the last six decades, it has been relied upon heavily by those performing the press function.
8.3 Justice Gorsuch’s Critique
In his dissent from denial of certiorari in Berisha v. Lawson,Footnote 15 Justice Gorsuch argued that, in light of the new media landscape and the disinformation crisis that it has enabled, the Court should reconsider the Sullivan framework.Footnote 16
The libel plaintiff in Berisha, the son of a former president and prime minister of Albania, contended that a book defamed him by implicating him in an arms-dealing scandal.Footnote 17 Justice Gorsuch maintained that his colleagues on the Court should have taken the case. He argued that a “new media environment” that “facilitates the spread of disinformation” requires reevaluation of the constitutional standard.Footnote 18 Pointing to the rapid spread of social-media conspiracy theories and other online lies, he suggested that “the deck seems stacked … in favor of those who can disseminate the most sensational information as efficiently as possible without any particular concern for truth.”Footnote 19 Indeed, he noted, “the distribution of disinformation” – which “costs almost nothing to generate” – has become a “profitable” business while “the economic model that supported reporters, fact-checking, and editorial oversight” has “deeply erod[ed].”Footnote 20 Justice Gorsuch suggested that the justification undergirding the Sullivan standard may have less force “in a world in which everyone carries a soapbox in their hands”Footnote 21 and where there are fewer “safeguards … to deter the dissemination of defamatory falsehoods and misinformation.”Footnote 22 Social-media lies are so fast and so appealing, Gorsuch wrote, that “falsehood and rumor dominate[] truth.”Footnote 23 Importantly, then, the factual foundation for Justice Gorsuch’s concern appears to be rooted in dissemination and spread – concerns about the way that modern social-media technology amplifies untruths and the way that propaganda outpaces truthful information from the trustworthy professional newsgatherers that may have predominated the communication landscape as understood by the Justices who decided Sullivan.
Today, the thinking goes, the best way to curb these viral, coordinated falsehoods is to make it easier to bring defamation actions. In Justice Gorsuch’s view, lowering the barrier to doing so would serve anti-disinformation and pro-democracy aims.
8.4 A Poor Tool for the Crisis
Upon closer consideration, however, it seems the doctrinal revision Justice Gorsuch has in mind would have the exact opposite effect. As a practical, legal, and structural matter, it would advance neither the goal of curbing disinformation nor the interest in fostering a healthy democratic public sphere.
As an important starting matter, much of the most-problematic disinformation at the core of the crisis is not itself defamation. Huge swaths of the rampant lies that have caused the gravest concern in recent years – falsehoods about medical treatments,Footnote 24 vaccination,Footnote 25 elections,Footnote 26 climate change,Footnote 27 and a wide variety of other social and political issues – are not attacks on the reputation of any individual or entity. They lie, to be sure. But they do not defame. When a widely shared social-media post claims broadly that an election was stolen or a vaccine is a deep-state plot, there is no obvious reputational attack at issue and thus no basis for a libel suit.
Justice Gorsuch’s stated concerns are about falsehoods more generally, and he is not wrong that these fast-spreading lies are polluting public discourse and inflicting harm. However, the harm inflicted is a harm against public sensibility that stems from an assault on facts, not a harm against a potential defamation plaintiff that stems from an assault on reputation.Footnote 28 While defamation law aims to ensure that our public discourse has an anchor in truth, it only concerns itself with one quite-specific anchor, and it is not the one with which Justice Gorsuch seems most concerned. Adjustment of the Sullivan standard simply does not do the major anti-disinformation and pro-democracy work that needs to be done.
Occasionally, of course, the two overlap – for example, when disinformation is not merely a generic lie about a stolen election but a lie about a particular postmaster backdating mail-in ballots,Footnote 29 or particular election workers tampering with votes,Footnote 30 or a particular voting-machine company rigging an outcomeFootnote 31 – and defamation litigation might then be a useful, pro-democratic tool in the ways Gorsuch apparently envisions. Some conspiracy theories spread falsehood that is reputation-harming.Footnote 32 But there is no reason to believe that disinformation as a wider phenomenon is going to serve itself up in a way that merits a defamation claim.
Indeed, significant research in this area suggests that it often does not. Much social-media disinformation is generated by a very small number of initial producers for money or political gain and then disseminated broadly on platforms by armies of others who make broad claims that are false but not harmful to any individual reputation. A powerful recent illustration is the so-called Disinformation Dozen, a group of individuals found to be responsible for almost two-thirds of the anti-vaccine content circulating on social-media platforms.Footnote 33 While some of the content produced by the Disinformation Dozen has been leveled at individuals,Footnote 34 much of the false and deceptive anti-vaccination content is packaged in the form of misleading data designed to sway opinion rather than target reputation.Footnote 35 This is not a Sullivan problem, and reconsideration of Sullivan is not a solution to it. There is no reason to believe that adjusting constitutional free speech standards in defamation law would be an efficient or effective tool for tackling the core of the issue.
To the extent that the concern here is actively defamatory disinformation campaigns – wholly invented, consciously distributed conspiracy theories that knowingly target an individual’s reputation with falsehoods for clicksFootnote 36 – this material already falls outside the scope of Sullivan protection. A number of important debates are emerging about the purveyors of these falsehoods – including whether even a successful defamation suit can dislodge an audience’s belief in these conspiratorial lies or meaningfully impact the incentives of those producing them.Footnote 37 But this defamatory material is, by definition, distributed with knowing falsity or reckless disregard for the truth. The Sullivan doctrine, as it now stands, envisions liability for these actors, and a reconsideration of the doctrine would, again, be a poor instrument for tackling the concerns that continue to exist.
Moreover, as a practical matter, the online social-media mobs disseminating lies are not natural targets for defamation suits, because there are so many communicators in the amplification process and because so many of them may be anonymous.Footnote 38 Take, for example, one common disinformation pattern: A lie initiates on an anonymous web platform like 4chan, makes its way through private or semiprivate groups on social media, then gains traction on Reddit or YouTube before finally emerging into mainstream social-media platforms like X, Facebook, and Instagram.Footnote 39 Breaking down the networks that power the spread of that disinformation might require thousands of actions against individual users. The ability to target any one user might pose real challenges. It would, as a starting matter, require knowledge of identity. But both inauthentic bots that mimic human behavior through programming and deceptive accounts that strategically adopt personas of individuals from marginalized groups are regularly deployed to amplify messages and shape political discourse.Footnote 40 Moreover, real human social-media users may shield their identities through pseudonyms or more sophisticated tactics that obscure a user’s IP address or geographic location.Footnote 41 Bringing a suit against an unknown defendant is possible but not always practical, and plaintiffs may not be able to justify the expense of such extensive discovery.Footnote 42 Additionally, pursuing action against an unknown defendant runs the risk that revealing the defendant’s identity may defeat jurisdiction or lead to the conclusion that the individual lacks the personal resources to pay out damages in the event of a successful claim.Footnote 43 Individual social-media users are likely not attractive targets for defamation suits because they lack the assets to pay damages,Footnote 44 and the platforms themselves are statutorily immune from most defamation suits under Section 230 of the Communications Decency Act.Footnote 45 Thus, the adjustment to Sullivan that Justice Gorsuch floats as an anti-disinformation, pro-democracy tool is unlikely to be effective against many of the key targets. In a wide array of disinformation cases, defamation suits are simply the wrong tool for the job.
8.5 Preserving the Press Function
The actual likely targets of such suits? News organizations, which carry libel insurance and have more assets, and so are much more susceptible to the kind of situation Sullivan squarely addresses – defamation suits used by the powerful to intimidate and silence their critics.Footnote 46
Thus, it is not merely the case that an unwinding of Sullivan is a poor instrument for addressing the concerns that are at stake in the social-media disinformation crisis. After all, to say that it is not a full solution does not mean that it might not be a partial one worthy of consideration. But weighed against these weak benefits are some staggering costs to the operation of the press function, which has to be a part of the equation if the goal is to reduce disinformation and preserve the discourse central to democracy.
Defamation law is a tool that is not particularly viable against the online mobs of coordinated lies, but that will, without the carefully crafted constitutional buffers from Sullivan, increase the burden on those that are financially and professionally invested in providing accurate information to the polity. Removing those protections, then, would not only fail to meaningfully advance Justice Gorsuch’s anti-disinformation and pro-democracy goals, but actively harm them.
Performers of the press function are among the rare remaining information producers with information-production models that center on building trust, maintaining professional standards, and serving as a watchdog with an accountability mission. The press function, performed in both its traditional and its evolving structures, is invaluable to democratic self-governance.Footnote 47 This is because press communicators are among the most likely to have norms of investigating, verifying, and contextualizing material for audiencesFootnote 48 and to have reader and viewer relationships that require them to hold themselves accountable and “show their work.”Footnote 49
Beyond this, the press has been responsible for some of the most vital fact-checkingFootnote 50 and falsehood-countering tools of our time, actively correcting disinformation about public health,Footnote 51 politics,Footnote 52 and other topics important to public discourse and democracy.Footnote 53 Certainly, our growing understanding of disinformation (and of the audiences that are groomed to believe it) makes clear that simple counter-information and exposure alone are inadequate weapons for this battle. But it remains the case that the press performs those functions Justice Gorsuch highlights as crucial to democracy.Footnote 54 In response to the tsunami of lies, news organizations are combatting the spread of disinformation with good journalism. This press function includes investigative work that reveals the organized disinformation efforts that are of such concern to Justice GorsuchFootnote 55 and that exposes the origins of conspiracy theories.Footnote 56 Americans are aware of the scope and gravity of the risk of disinformation in part because of the operation of this function.Footnote 57 A paring back of Sullivan protections, making it easier to shut down critical reporting, will make it more difficult for press organizations to do the work necessary to reveal these massive disinformation operations. The press exposes the existence of disinformation and then works to remedy its harm. At its best, the press function includes research and reporting that grapples with widely circulated false information,Footnote 58 provides accurate and well-sourced truth, and exposes the harmful consequences of the lies.Footnote 59
This may be the worst possible moment to strip the core protections for those performing this press function. Organizations that are working against disinformation with real newsgathering efforts are already seriously struggling. “[S]uccessive technological and economic assaults have destroyed the for-profit business model that sustained local journalism in this country for two centuries.”Footnote 60 Critically important democracy-enhancing local news is especially financially imperiled, in ways that have been accelerated by the COVID-19 crisis.Footnote 61 Organizations that engage in reporting have lost most of their advertising dollars to corporations like Google and Facebook that engage primarily in repeating – including repeating of disinformation. Citizens in a democracy rely on performers of the press function to help them “stay connected to and informed about what is happening in their backyards – especially in their schools, their governments, and other critical institutions and infrastructures,”Footnote 62 and in the absence of this information, streams of disinformation fill the void. Performers of the press function today not only have fewer resources to engage in important coverage of local and national government and other powerful people and organizations,Footnote 63 but also face steep rises in libel defense costs that they are no longer well-resourced enough to shoulder. The cost of defending a libel suit can easily wipe out a local news organization.Footnote 64
All of this adds up to exactly the worry the unanimous Sullivan Court expressed: that freedom of speech and press would not be exercised, purely because the press speaker was unable to risk the financial consequences. Justice Gorsuch himself noted in Berisha that the economic model that supported reporters and newsrooms has eroded. He suggests this should lead to less protection in defamation actions, but he may well have it backwards. This is not the moment to be reconsidering the valuable Sullivan protection, if anti-disinformation and pro-democracy goals are taken seriously.
To be sure, press speakers are not uniformly the heroes of the disinformation story. As public confidence in the media hits record lows and the media is increasingly distrusted as overly partisan, its capacity to counter disinformation may be diminished.Footnote 65 Indeed, a general decline of public faith in authority, expertise, and the traditional institutions of knowledge and democracy means the role of the press function is itself in a state of flux.Footnote 66 Moreover, new scholarship is helping to paint a fuller picture of the interrelationship between some mainstream media outlets and the spread of disinformation. At least some research points to asymmetric political polarization within the media ecosystem that produces a “propaganda feedback loop” far less governed by the reality-check dynamic of professional journalistic norms.Footnote 67 Additionally, some have suggested that even more traditional journalistic organizations aiming for neutral, transpartisan newsgathering have become tools for the spread of distorted narratives. Sometimes this happens as traditional journalists, in the name of objectivity, engage in performative neutrality that amplifies disinformation.Footnote 68 Sometimes mainstream media outlets spread disinformation into the wider public consciousness merely by telling the potentially newsworthy story of the existence of conspiracy groups and their lies, only to have the coverage itself become a tool for the spread of those lies. Because social-media algorithms rate mainstream journalistic sources as more credible, news stories that in any way reinforce conspiracy theories may be filtered less and have a unique power as a vector for virality.Footnote 69 Likewise, because users often read only headlines when scrolling through social-media timelines, researchers are finding that users are sharing journalism from the mainstream media to spread and legitimate disinformation even when the news story itself does not support the lie.Footnote 70
Plainly, there is much work to be done if we are to address all of these issues and advance pro-democracy and anti-disinformation goals. But again, rolling back the Sullivan doctrine is no way to do so. Constitutional protection in defamation actions is not some lever that one can pull to address these information-distribution issues. It does not speak to most outrage-media issues, does not solve most matters of propaganda masquerading as news, and is not a useful tool for addressing most confusion and magnification issues. The scope and contours of these harms, as others have noted, “are problems of amplification – amplification by social media platforms and amplification by journalists,” and the complex set of norms, regulatory incentives, and laws to address them are going to have to focus on “the architecture of our public square,”Footnote 71 not a doctrine that balances reputation and public dialogue.
Justice Gorsuch is right that democracy cannot afford to ignore the imminent crisis of disinformation. But democracy also cannot afford to fruitlessly hamstring the few remaining entities making press-function contributions to its public discourse. The pattern of powerful people attempting to use defamation as a tool to punish and deter critics has not diminished.Footnote 72 If anything, recent examples provide forceful evidence that the threat continues to loom large. At this crucial moment, when the preservation of the press function is a matter of immediate concern, the facts on the ground signal that reconsideration of Sullivan will not be democracy-enhancing. It will be democracy-threatening.