Chapter 9 - Literary Value and Affective Intensity in The Waste Land

Summary

T. S. Eliot’s The Waste Land participates in the historical process of finance capital by developing a semiotics for a new form of value: affective intensity. This chapter argues that The Waste Land is mimetic of affect insofar as the effect of reading The Waste Land is a constantly shifting landscape of affective intensities that refuse narrative containment and prevent the emotional complacency that was the source of social stability in the world of industrial capital and the value form of character. The poem thereby functions as a kind of training ground for an emerging corporate capitalism that orients consumers around the affective intensities of constant novelty through branding and rebranding campaigns as well as the volatile ups and downs of a financialized economy whose health is measured by corporate stock indexes rather than the productivity of labor.