Chapter 10 - ‘Sociologist of Happiness’

Summary

The last major chapter of the book reflects on the question of ‘happiness’ as discussed by Popper, Hayek, and Neurath, but also presents a case study of how Neurath not only theorized on such matters but also sought to make a practical difference by collaboration in planning projects. He became a consultant for the redevelopment of Bilston, a small town blighted by the legacy of the Industrial Revolution. In discussion with town councillors and architects, he steered plans by taking into account the needs of residents, seeking to represent those whose voice was generally not heard. This finally led to Neurath being interviewed in the mainstream media, marking acceptance and respect for Neurath in British culture. He did not want to use his broad learning to set himself apart as an intellectual but instead to articulate the needs of ordinary people.