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Plebeian Consumers Adapting Foreign Textiles to Popular Consumers’ Demands
Published online by Cambridge University Press: 18 December 2024
Based on the recorded experiences of foreign merchants and local shopkeepers, literature, and visual sources, Chapter 3 delves into how the tastes and preferences of Colombia’s Plebeian consumers influenced the production of textiles abroad. It shows how their demands for specific colors, designs, and shapes were communicated through a chain of intermediaries to manufacturers in the United States and England, who risked having their merchandise returned and losing customers if they failed to comply. The chapter emphasizes that terms of trade were never solely determined by US or European interests; the preferences of everyday Colombian men and women actively shaped the republic’s marketplace.
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