6 - Fighting “Woke Capitalism”: The Republican Rebellion against Corporate America

Summary

Increasing educational standards in the workforce have increased the use of experts throughout the economy, leading to processes that more closely resemble bureaucracies and stakeholder policymaking, with an increasing emphasis on culturally liberal values such as diversity, representation, and social responsibility. The guiding industries and workforces of the scientific and technology sectors have enabled a technocratic ethos in government and industry. But public opposition to technocracy and skepticism of meritocracy is growing among voters, allowing conservatism to brand itself as an opposition movement to the extension of government reach and the associated prevalence of “politically correct” messages and practices across educational institutions and in the workplace. The polarized American brand of politics pervades internal debates across organizational sectors, enlarging the scope of activist politics beyond campaigns and government, especially where educational and cultural divides are strongest. The distinct styles of the culture war’s two conflicting sides have become more dissimilar at the national, state, and local levels, even in ostensibly apolitical arenas.