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from Part V - Image and Reputation
Published online by Cambridge University Press: 31 August 2023
This chapter considers how Puccini was represented visually, predominantly through the still fairly new medium of photojournalism. The author discusses the marketing strategies devised by the Ricordi publishing house in order to promote Puccini to the readers of its various illustrated magazines as the successor to Verdi. Initially portrayed as a rather Bohemian young student, Puccini soon came to be depicted as the epitome of stylish Italian manliness. Visual representations of the composer – not only photographs but also paintings and sketches – exploited his connections to the Tuscan landscape of his native region, as Puccini was increasingly co-opted into the project of forging a national identity for the recently unified country. Care was taken to represent Puccini as an emblem of modernity and dynamism, and this was an image of the composer that was presented not only at home in Italy but all around the world.
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