1 - Introduction

Summary

For a book that attempts to explain how to understand visuals in life sciences, it seems prudent to first explain what we mean by “visual,” even if it may seem quite a common word.

In everyday conversation, “visual” is often used as an adjective and means “relating to seeing or sight,” as in “visual impression” or “visual effect.” In the context of this book, “visual” is used similarly as an adjective, but in addition, and more often, it is used as a noun. As a noun, it refers to the variety of images used in life science communication. For example, photographs are a type of visual commonly used in life science communication, and so are drawings.