On September 28, 1927, the central atrium of the Museo Etnográfico on Buenos Aires's Calle Moreno was crowded with people. More than 100 men and women were in attendance, from Universidad de Buenos Aires rector Ricardo Rojas to Argentine president Marcelo T. de Alvear, wrapped in heavy jackets against the spring chill to participate in the inauguration of the museum's new building. Previously housed in “the gloomy catacombs” of an administrative basement, the Museo Etnográfico had now relocated to an airy, Baroque-style building two blocks south of the city's central Plaza de Mayo. In his inaugural speech on that chilly September morning, museum director Salvador Debenedetti proclaimed that the Museo Etnográfico, until then a predominandy academic museum, was undergoing a powerful transformation: it was becoming a public museum. Debenedetti proclaimed that the museum's new incarnation would be a place “of tranquility and of meditation, which will move the spirit of the people and lead them from epoch to epoch, from region to region, from culture to culture.” He described the museum's public visitors, or “the people,” as active participants in the institution's openly nation-building agenda, and celebrated their participation as a “patriotic conjunction, inspired by die desire for scientific progress, the love of truth, [and] the desire to know better and penetrate in its essence the thought of our native ancestors in the land of América.”