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Experiences of liking versus ideas about liking

Published online by Cambridge University Press:  19 June 2020

Alison Ledgerwood ,
Paul W. Eastwick Open the ORCID record for Paul W. Eastwick [Opens in a new window]  and
Bertram Gawronski
Alison Ledgerwood
Affiliation:
Department of Psychology, University of California, Davis, CA95616aledgerwood@ucdavis.edu eastwick@ucdavis.eduhttp://www.alisonledgerwood.com/ http://pauleastwick.com/
Paul W. Eastwick
Affiliation:
Department of Psychology, University of California, Davis, CA95616aledgerwood@ucdavis.edu eastwick@ucdavis.eduhttp://www.alisonledgerwood.com/ http://pauleastwick.com/
Bertram Gawronski
Affiliation:
Department of Psychology, University of Texas at Austin, Austin, TX78712 gawronski@utexas.edu http://www.bertramgawronski.com/index.htm
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Abstract

We leverage the notion that abstraction enables prediction to generate novel insights and hypotheses for the literatures on attitudes and mate preferences. We suggest that ideas about liking (e.g., evaluations of categories or overall traits) are more abstract than experiences of liking (e.g., evaluations of particular exemplars), and that ideas about liking may facilitate mental travel beyond the here-and-now.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 43 , 2020 , e136
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Copyright
Copyright © The Author(s), 2020. Published by Cambridge University Press

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