Hostname: page-component-cd9895bd7-mkpzs Total loading time: 0 Render date: 2024-12-26T15:26:45.448Z Has data issue: false hasContentIssue false

On treating effort as a dynamically varying cost input

Published online by Cambridge University Press:  04 December 2013

Wilhelm Hofmann
Affiliation:
Booth School of Business, University of Chicago, Chicago, IL 60637. wilhelm.hofmann@chicagobooth.eduhttp://faculty.chicagobooth.edu/wilhelm.hofmann/hkotabe@chicagobooth.eduhttp://home.uchicago.edu/~hkotabe/
Hiroki Kotabe
Affiliation:
Booth School of Business, University of Chicago, Chicago, IL 60637. wilhelm.hofmann@chicagobooth.eduhttp://faculty.chicagobooth.edu/wilhelm.hofmann/hkotabe@chicagobooth.eduhttp://home.uchicago.edu/~hkotabe/

Abstract

Kurzban et al.'s framework may be extended in fruitful ways by treating effort also as a cost input that affects the utility computation of a given option (rather than only as the output of a utility comparison between options). The weight people assign to effort as a cost may vary dynamically as a function of situational and dispositional factors.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2013 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Job, V., Dweck, C. S. & Walton, G. M. (2010) Ego depletion – Is it all in your head? Implicit theories about willpower affect self-regulation. Psychological Science 21(11):1686–93.Google Scholar
Kool, W., McGuire, J. T., Rosen, Z. B. & Botvinick, M. M. (2010) Decision making and the avoidance of cognitive demand. Journal of Experimental Psychology: General 139(4):665–82. doi:10.1037/a0020198.Google Scholar
Muraven, M. & Slessareva, E. (2003) Mechanisms of self-control failure: Motivation and limited resources. Personality and Social Psychology Bulletin 29(7):894906. doi:10.1177/0146167203029007008.Google Scholar