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Rescuing the Baby from the Triple-Bottom-Line Bathwater: A Reply to Pava

Published online by Cambridge University Press:  23 January 2015

Chris MacDonald  and
Wayne Norman
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Abstract:

We respond to Moses Pava's defense of the “Triple Bottom Line” (3BL) concept against our earlier criticisms. We argue that, pace Pava, the multiplicity of measures (and units of measure) that go into evaluating ethical performance cannot reasonably be compared to the handful of standard methods for evaluating financial performance. We also question Pava's claim that usage of the term “3BL” is somehow intended to be ironical or subversive.

Type
Articles
Information
Business Ethics Quarterly , Volume 17 , Issue 1 , January 2007 , pp. 111 - 114
Copyright
Copyright © Business Ethics Quarterly 2007

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References

Norman, Wayne, and Chris, MacDonald. 2004. “Getting to the Bottom of ‘Triple Bottom Line,’” Business Ethics Quarterly 14(2) (April): 243–62.Google Scholar
Pava, Moses. 2007. “A Response to ‘Getting to the Bottom of “Triple Bottom Line,”’” Business Ethics Quarterly 17(1) (January): 105–10.CrossRefGoogle Scholar