In this paper, I shall be concerned to explore the utilitarian account of promising, which for some time has had, in many circles, the status of a dead horse. My aim is not to flog it, however, but to show that perhaps it yet lives. At least, I hope to show that some prominent and apparently powerful objections to this account do not find their mark. In the course of this, several subjects of wider interest will come in for review as well, and it is hoped that some further light on the utilitarian position in general, as well as the concepts of expectation and obligation, may glimmer forth.
At the outset, some clarification of the question at issue about promising is essential. Briefly, the question is: why ought we to keep our promises? Less question-beggingly put: why, if at all, should we keep promises, and to what extent?; where by talk of ‘extent’ it is meant that the question of whether we sometimes should not keep them, of its being a matter of attaching a “degree of stringency” to the obligation, is to be kept open.