Plant-based meat-like food is increasingly popular, and the meat industry has been opposing the use of terms traditionally used for meat and meat products for plant-based alternatives. Against this background, on 29 June 2022 the Government of France adopted Decree No. 2022-947 on the use of certain names used to designate foodstuffs containing vegetable proteins
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(hereinafter, Decree No. 2022-947), which prohibits the use of names designating foodstuffs of animal origin to be used to describe, market or promote foodstuffs containing vegetable proteins. This article discusses the new French legislation and looks at the situation at the European Union (EU) level where, differently from dairy terms such as “milk” and “yoghurt”, “meaty” terms such as “burger” and “sausage” are not reserved for meat and meat products. France has become the first EU Member State to impose such a ban, while the EU rejected in 2020 a similar proposal that would have resulted in EU-wide restrictions.