In the Turkish national elections of 12 June 2011 the ruling Adalet ve Kalkinma Partisi (AKP, Justice and Development Party) registered an exceptional success in Turkish democracy. For the first time, an incumbent party had managed to increase its votes for three elections in a row and established its predominance. This article argues that the AKP, like the Christian Democrats in Italy, Liberal Democrats in Japan or Social Democrats in Sweden, has established a cycle of dominance that includes initial mobilization, expansion of core support through material benefits, delegitimization of the opposition and selective use of ideological rigidity and flexibility. It is through this cycle that the AKP consolidated its position as a right-wing party, unifying centre-right and Islamic constituencies and thereby accomplishing what the other right-wing parties in Turkey had failed to do in the past.