The Thammakai movement in Thailand has won increasing attention over the past decade for its popularity, for the devotion of its supporters and the size of their contributions, and for its links with influential individuals in the Thai government, army, and business communities. This suburban monastery's ability to draw a congregation of 50,000 participants each year for its most publicized annual religious observance is perhaps unprecedented in Thai ecclesiastical history. Thammakai leaders see themselves heading a key Buddhist reform movement to improve the lives of their followers, to strengthen the religion, and to bring prosperity to the nation. But Thammakai's detractors criticize the meditation method around which the movement has been built, deplore the movement's expenditure rates and fund-raising techniques, charge that it uses hypnotic mind-control methods over its followers, and criticize its increasingly acquisitive tendencies. Thai observers of all persuasions have noted Thammakai's skilful use of positive national and religious symbols in its public relations, its abilities in organizing students and young urban professionals to work for organizational goals, and its skill at staging visually and emotionally appealing public displays.