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A Budgeted Analysis of Fresh Vegetable Marketing Alternatives

Published online by Cambridge University Press:  10 May 2017

Michael C. Varner ,
Pritam S. Dhillon  and
Marie H. Tracy
Michael C. Varner
Affiliation:
Cook College, Rutgers, New Brunswick, NJ
Pritam S. Dhillon
Affiliation:
Cook College, Rutgers, New Brunswick, NJ
Marie H. Tracy
Affiliation:
Cook College, Rutgers, New Brunswick, NJ
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Abstract

Marketing costs and contributions to production costs for fresh vegetables marketed through four direct marketing alternatives and through wholesale channels are compared. Budgets derived from empirical observations were the bases for the comparisons. The results favor an elaborate roadside market, which sells a large quantity of items purchased for resale. Farmers’ markets and pick-your-own operations were also found to be potentially more profitable than wholesale marketing.

Type
Contributed Papers
Information
Journal of the Northeastern Agricultural Economics Council , Volume 11 , Issue 2 , Fall 1982 , pp. 25 - 32
Copyright
Copyright © Northeastern Agricultural and Resource Economics Association 

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Footnotes

The authors wish to thank Morris S. Fabian, Peter L. Henderson, Randall A. Peck, and the anonymous referees of this journal for their helpful contributions.

New Jersey Agricultural Experiment Station No. D-02551-3-82.

References

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Fabian, Morris S. and Hunter, Robert M. “Improving the Effectiveness of Pick-Your-Own Direct Marketing with Benefits for Farmers and Consumers.” Dept. of Agr. Econ. and Mktg. M.P. 15, Rutgers Univ., June 1979.Google Scholar
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