Twitter and other social media platforms are often used for sharing interest in products. The identification of purchase decision stages, such as in the AIDA model (Awareness, Interest, Desire, and Action), can enable more personalized e-commerce services and a finer-grained targeting of advertisements than predicting purchase intent only. In this paper, we propose and analyze neural models for identifying the purchase stage of single tweets in a user’s tweet sequence. In particular, we identify three challenges of purchase stage identification: imbalanced label distribution with a high number of non-purchase-stage instances, limited amount of training data, and domain adaptation with no or only little target domain data. Our experiments reveal that the imbalanced label distribution is the main challenge for our models. We address it with ranking loss and perform detailed investigations of the performance of our models on the different output classes. In order to improve the generalization of the models and augment the limited amount of training data, we examine the use of sentiment analysis as a complementary, secondary task in a multitask framework. For applying our models to tweets from another product domain, we consider two scenarios: for the first scenario without any labeled data in the target product domain, we show that learning domain-invariant representations with adversarial training is most promising, while for the second scenario with a small number of labeled target examples, fine-tuning the source model weights performs best. Finally, we conduct several analyses, including extracting attention weights and representative phrases for the different purchase stages. The results suggest that the model is learning features indicative of purchase stages and that the confusion errors are sensible.

Humans proficiently interpret the true sense of an ambiguous word by establishing association among words in a sentence. The complete sense of text is also based on implicit information, which is not explicitly mentioned. The absence of this implicit information is a significant problem for a computer program that attempts to determine the correct sense of ambiguous words. In this paper, we propose a novel method to uncover the implicit information that links the words of a sentence. We reveal this implicit information using a graph, which is then used to disambiguate the ambiguous word. The experiments show that the proposed algorithm interprets the correct sense for both homonyms and polysemous words. Our proposed algorithm has performed better than the approaches presented in the SemEval-2013 task for word sense disambiguation and has shown an accuracy of 79.6 percent, which is 2.5 percent better than the best unsupervised approach in SemEval-2007.

The objective of this work is to set a corpus-driven methodology to quantify automatically diachronic language distance between chronological periods of several languages. We apply a perplexity-based measure to written text representing different historical periods of three languages: European English, European Portuguese, and European Spanish. For this purpose, we have built historical corpora for each period, which have been compiled from different open corpus sources containing texts as close as possible to its original spelling. The results of our experiments show that a diachronic language distance based on perplexity detects the linguistic evolution that had already been explained by the historians of the three languages. It is remarkable to underline that it is an unsupervised multilingual method which only needs a raw corpora organized by periods.

In this paper, we present two approaches and the implemented system for bilingual terminology extraction that rely on an aligned bilingual domain corpus, a terminology extractor for a target language, and a tool for chunk alignment. The two approaches differ in the way terminology for the source language is obtained: the first relies on an existing domain terminology lexicon, while the second one uses a term extraction tool. For both approaches, four experiments were performed with two parameters being varied. In the experiments presented in this paper, the source language was English, and the target language Serbian, and a selected domain was Library and Information Science, for which an aligned corpus exists, as well as a bilingual terminological dictionary. For term extraction, we used the FlexiTerm tool for the source language and a shallow parser for the target language, while for word alignment we used GIZA++. The evaluation results show that for the first approach the F1 score varies from 29.43% to 51.15%, while for the second it varies from 61.03% to 71.03%. On the basis of the evaluation results, we developed a binary classifier that decides whether a candidate pair, composed of aligned source and target terms, is valid. We trained and evaluated different classifiers on a list of manually labeled candidate pairs obtained after the implementation of our extraction system. The best results in a fivefold cross-validation setting were achieved with the Radial Basis Function Support Vector Machine classifier, giving a F1 score of 82.09% and accuracy of 78.49%.

It took a while, but natural language generation is now an established commercial software category. It’s commented upon frequently in both industry media and the mainstream press, and businesses are willing to pay hard cash to take advantage of the technology. We look at who’s active in the space, the nature of the technology that’s available today and where things might go in the future.