Another critical analysis of the intellectual antecedents or the logical structure of Thorstein Veblen's thought is hardly needed. Since his death—iconoclasm's reward is often posthumous—a goodly number of such studies has appeared. I do not intend to add to the pile, but rather to analyze Veblen's work as representative of the response of “intellectuals” to specific ideologies and to ideology in general. This is a subject that has not received the direct attention it deserves, and, to my knowledge, Veblen has never been studied in this connection.
By “ideology” I mean a system of beliefs that presents value-judgments as empirical truths in order to justify, with or without conscious intent, a particular socio-economic group's claim to material and prestigial rewards. The valuejudgments in an ideology fall into two categories: those which have to do with a hero-subject, individual or group, whom the ideologue believes worthy of the rewards, and those which concern a villain-subject, individual or group, whom the ideologue believes unworthy. To win general acceptance of these valuejudgments an ideology also contains a set of reality-statements. These, in purporting to tell the “truth” about the world—about men, nature, God—serve to objectify, and thus justify, the choice of the hero and villain-subjects.