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D. Cohen. Advertising. London, John Wiley & Sons, 1972, XVIII p. 689 p., £ 5.35.
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Published online by Cambridge University Press: 17 August 2016
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- Recherches Économiques de Louvain/ Louvain Economic Review , Volume 42 , Issue 2 , June 1976 , pp. 173
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- Copyright © Université catholique de Louvain, Institut de recherches économiques et sociales 1976