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Plasticity of the neural coding metaphor: An unnoticed rhetoric in scientific discourse

Published online by Cambridge University Press:  28 November 2019

Giulia Frezza Open the ORCID record for Giulia Frezza [Opens in a new window]  and
Pierluigi Zoccolotti Open the ORCID record for Pierluigi Zoccolotti [Opens in a new window]
Giulia Frezza
Affiliation:
Metaphor Lab Amsterdam, University of Amsterdam, 1012VB Amsterdam, The Netherlands. g.frezza@uva.nlhttps://www.researchgate.net/profile/Giulia_Frezza
Pierluigi Zoccolotti
Affiliation:
Dipartimento di Psicologia, Sapienza Università di Roma, 00185, Rome, Italy. pierluigi.zoccolotti@uniroma1.ithttps://www.researchgate.net/profile/Pierluigi_Zoccolotti?ev=hdr_xprf
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Abstract

The convincing argument that Brette makes for the neural coding metaphor as imposing one view of brain behavior can be further explained through discourse analysis. Instead of a unified view, we argue, the coding metaphor's plasticity, versatility, and robustness throughout time explain its success and conventionalization to the point that its rhetoric became overlooked.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 42 , 2019 , e225
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Copyright
Copyright © Cambridge University Press 2019

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