In the present work the influence of different modifiers, calculated to B2O3, CeO2, Sb2O3, ZnO, and ZrO2, on their distribution in TiO2 is investigated. The phase composition and phase transformation of prepared rutile-TiO2 is determined by the selective leaching method, ICP-AES, XRD and FT-IR techniques. The addition of Sb2O3 to TiO2 has no influence on the anatase–rutile phase transformation, CeO2 and ZrO2 act as inhibitors of the TiO2 phase transformation and the addition of ZnO or B2O3 to TiO2 accelerates rutile formation. It is observed that boron is located in TiO2 in the form of soluble B2O3, zinc partly reacts with titanium forming co-phase TiZn2O4 and antimony addition to TiO2 presumably causing the formation of a co-phase of Sb with Ti. Cerium forms a separate phase, CeO2, and reacts partly with titanium, probably creating co-phase, CexTi(1-x)O2 (for example Ce0.8Ti0.2O2). Zirconium addition in TiO2 forms separate ZrO2 phase and solid solution of Zr with Ti.