This article analyzes the semiotic links between embodied, linguistic, and nonlinguistic signs found in a Bikram yoga studio in Oslo, Norway, and on its website, which are informed by other hegemonic sites of yoga circulation on a more global level, which include the Bikram franchise and Lululemon. Drawing on (digital) ethnographic data, I employ the analytical concepts of enregisterment (Agha 2007) and mediatization (Agha 2011), in order to trace these interlocking processes within three institutional sites that disseminate and transmit a (Bikram) yoga register through the analysis of multimodal images both offline and online. The mediated messages of flexible, embodied, and highly commodified practices that attain high cultural and social value are dialectally embedded in physical, material, and technological environments contributing to posthumanist theorization on how we understand language in relation to people, objects, and place with the aim of broadening our understanding of communication to relocate where social semiotics occurs (Pennycook 2018b).