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Action-oriented predictive processing and the neuroeconomics of sub-cognitive reward

Published online by Cambridge University Press:  10 May 2013

Don Ross
Don Ross*
Affiliation:
School of Economics, University of Cape Town, Rondebosch 7701, Cape Town, South Africa. don.ross@uct.ac.zahttp://uct.academia.edu/DonRoss
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Abstract

Clark expresses reservations about Friston's reductive interpretation of action-oriented predictive processing (AOPP) models of cognition, but he doesn't link these reservations to specific alternatives. Neuroeconomic models of sub-cognitive reward valuation, which, like AOPP, integrate attention with action based on prediction error, are such an alternative. They interpret reward valuation as an input to neocortical processing instead of reducing it.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 36 , Issue 3 , June 2013 , pp. 225 - 226
Copyright
Copyright © Cambridge University Press 2013 

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