Most of the issues that undermine firms’ globalization efforts are attributable to a combination of cultural differences and weak managerial skill and experience. Because of its exclusive focus on influences from the political stability and institutional maturity aspects of country contexts, Child and Marinova’s (2014) framework for identifying the challenges faced by Chinese firms going abroad is incomplete. It needs to also include the cultural mindsets of executives as an explanatory factor in analyzing how the ‘qualitative interface’ in contextual combinations affects the operation of firms investing into foreign countries.
