This study adopted a Kansei engineering methodology to examine users’ Kansei values toward automotive interior designs by conducting experiments under two models: sensory experience and perceived value evaluation models. In the sensory experience model, 60 participants were recruited to experience using 27 vehicle samples and to assign scores to eight Kansei keywords. Hayashi's quantification theory type 1 was used to calculate the weight of 12 interior space items and 40 interior design categories. In the perceived value evaluation model, 60 participants completed a questionnaire on the influence levels of the Kansei keywords on their Kansei values from the perspectives of four consumer perceived value dimensions. The questionnaire scores were then evaluated using factor analysis to extract nine primary factors affecting participants’ perceptions. This study determined that the interesting and dynamic perceptions corresponded to five design items under the Excitement Quality factors, vigorous and recreational perceptions corresponded to four items under the Relaxation and Comfort factor, and technological and luxurious perceptions corresponded to six items under the Luxury and Splendor factor and the Esteemed Image factor. These findings can help designers and researchers in the relevant sectors create automotive interior designs that fulfill the expectations of users.

The distribution of local preferred directions and motion sensitivities within the receptive fields of so-called tangential neurons in the fly visual system was previously found to match optic flow fields as induced by certain self-motions. The complex receptive-field organization of the tangential neurons and the recent evidence showing that the orderly development of the fly's peripheral visual system depends on visual experience led us to investigate whether or not early visual input is required to establish the functional receptive-field properties of such tangential neurons. In electrophysiological investigations of two identified tangential neurons, it turned out that dark-hatched flies which were kept in complete darkness for 2 days develop basically the same receptive-field organization as flies which were raised under seasonal light/dark conditions and were free to move in their cages. We did not find any evidence that the development of the sophisticated receptive-field organization of tangential neurons depends on sensory experience. Instead, the input to the tangential neurons seems to be “hardwired” and the specificity of these cells to optic flow induced during self-motions of the animal may have evolved on a phylogenetical time scale.