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  • 22 - How Can We Change Implicit Bias toward Outgroups?

  • from Section V - How to Change Implicit Bias?
  • Edited by Jon A. Krosnick, Stanford University, California, Tobias H. Stark, Utrecht University, The Netherlands, Amanda L. Scott, The Strategy Team, Columbus, Ohio
  • Book:
    The Cambridge Handbook of Implicit Bias and Racism
    Published online:
    21 December 2024
    Print publication:
    02 January 2025, pp 572-590

  • Summary

    Recent findings show that it is possible in some cases to robustly and durably change implicit impressions of novel individuals. This work presents a challenge to long-standing theoretical assumptions about implicit impressions, and raises new research directions for changing and reducing implicit bias toward outgroups. Namely, implicit impressions of newly encountered individuals and groups are more amenable to robust change and updating than previously assumed, and some of the lessons from this work point to when and how we might try to change implicit bias toward well-known and familiar stigmatized groups and individuals.