Today’s parents are subject to strict rules about how to raise their children. Some rules focus on parents’ emotions: Parents are bound by emotional display rules, according to which “ideal parents” should be “emotionally perfect” – showing positive emotions and refraining from negative ones while interacting with their children. This chapter introduces Lin and colleagues’ pioneering efforts in borrowing the emotional labor framework to shed light on the consequences for parents of their subjection to these emotional display rules. The emotional labor framework, initially proposed by sociologists, holds that employees must consciously align their feelings with emotional display rules when interacting with customers. This framework provides insight into the mechanisms underlying the relation between emotional labor performed by employees and their well-being. This chapter presents the application of the emotional labor framework to the parenting context and outlines future research directions that this approach opens. We believe that extending the emotional labor framework to the context of parenting opens a promising research avenue in the parenting field.