Some English adjectives accept both synthetic and analytic comparative and superlative forms (e.g. thicker vs more thick, happiest vs most happy). As many as 20+ variables have been claimed to affect this choice (see Leech & Culpeper 1997; Lindquist 2000; Mondorf 2003, 2009). However, many studies consider one variable at a time without systematically controlling for other variables (i.e. they take a monofactorial approach). Further, very little research has been done on superlatives. Following Hilpert's (2008) multifactorial study, we investigate the simultaneous contribution of 17 variables towards comparative and superlative alternation and further measure the strength(s) of the predictors. On the whole, phonological predictors are much more important than syntactic and frequency-related predictors. The predictors of the number of syllables and final segments in <-y> consistently outrank other predictors in both models. Important differences have also been identified. Many syntactic variables, such as predicative position and presence of complements, are weak or non-significant in the comparative model but have stronger effects in the superlative model. Further, higher frequency of an adjective leads to a preference for the synthetic -er variant in comparatives but the analytic most variant in superlatives. The study shows that generalizations about comparatives do not straightforwardly carry over to superlatives.