The main questions addressed in this paper are these: How can we conceptualise power? How can we identify power relations in the archaeological record? How can we explain the emergence of asymmetrical power relations?
These questions will be approached by discussing the creation of value and prestige in primitive societies, with particular emphasis on the practice of conspicuous consumption. I shall argue that an object's value is created not only through labour at the moment of production, but also during its circulation within gift exchange networks, and through its consumption (destruction, deposition) in ostentatious ceremonies. While both gift exchange and conspicuous consumption are central strategies for the creation of value and prestige, I suggest that there is a crucial difference between them: conspicuous consumption brings about the abolition of the reciprocal relationship on which gift exchange is based. The initiation (and indeed the institutionalisation) of conspicuous consumption is therefore an important strategy in creating, rather than simply expressing or legitimating asymmetrical relationships.
The theoretical discussion will be applied to a specific historical problem: the transformation of the largely egalitarian kin-based Middle Bronze Age societies of the southern Greek mainland into the hierarchical Mycenaean (i.e. Late Bronze Age) palatial system. I shall argue that conspicuous consumption in the mortuary sphere was not simply a symptom, but a crucial element of the deep structural transformation that swept the southern mainland at the transition to the Late Bronze Age.