In this article I discuss language ideologies and stigma, exploring how a group of South Africans living with HIV confronted the perceived language of HIV and engaged with international aid to live “positive lives” amid stigma. Based on ethnographic fieldwork with a Zulu choir that functioned as an HIV support group and AIDS activist organization, I analyze talk about how others talked about HIV (metapragmatic discourse about HIV) to suggest a language-ideological component of stigma. I also explore how choir members' engagement with scientific medicine and international aid provided an alternative ideological framework in which the foreign was positively valued. I analyze how choir members creatively incorporated English medical terminology into isiZulu discourse as an alternative to the language of stigma. This analysis provides a model of the language-ideological constitution of stigma that suggests links to theorization of language and other types of marginality and abjection. (Language ideologies, stigma, HIV/AIDS, South Africa, Zulu, exclusion, markedness)*

Based on ethnographic fieldwork in Texas death penalty trials, this article explores how language helps to make death penalty decisions possible—how specific communicative choices mediate and restrict jurors', attorneys', and judges' actions and experiences while serving and reflecting on capital trials. By analyzing postverdict interviews with jurors, trial language, and written legal language, I examine a variety of communicative practices through which defendants are dehumanized and thus considered deserving of death. This dehumanization is made possible through the physical and linguistic management of distance, which enables jurors to deny empathy with defendants and, in turn, justify their sentencing decisions. In addition, the article probes how jurors' linguistic choices can create distance between themselves and the reality of their decisions, further facilitating death sentences. (Law, empathy, deixis, agency, dehumanization, linguistic distance)*

This article describes discursive processes by which inhabitants of the Congolese border town Goma attribute new indexical values to Lingala, a language exogenous to the area of which most Goma inhabitants only possess limited knowledge. This creative reconfiguration of indexicalities results in the emergence of three “indexicalities of the second order”: the indexing of (i) being a true Congolese, (ii) toughness (based on Lingala's association with the military), and (iii) urban sophistication (based on its association with the capital Kinshasa). While the last two second-order reinterpretations are also widespread in other parts of the Congolese territory, the first one, resulting in the emergence of a Lingala as an “indexical icon” of a corresponding “language community,” deeply reflects local circumstances and concerns, in particular the sociopolitical volatility of the Rwandan-Congolese borderland that renders publicly affirming one's status as an “autochthonous” Congolese pivotal for assuring a livelihood and at times even personal security. (Lingala, Democratic Republic of the Congo, Goma, orders of indexicality, language community, autochthony, Kiswahili)*

Informed by recent work on the commodification of language and identity, this article offers a critique of the neoliberal corporate discourse of “diversity management,” in which the diversity of the workforce is conceived as a resource for maximizing profit. Through a close analysis of the language ideologies deployed in an interaction between three mid-level managers at a multinational corporation and a researcher, this article shows how the discourse of diversity management, constituting a metadiscursive regime, works to rationalize and justify the inequalities of the global workplace through the specific ways in which older and newer discourses of language and identity are juxtaposed. The findings emphasize how sociolinguistic research may contribute to a deeper understanding of the conditions of work in the new economy by identifying language as an indispensable part of the mechanism that sustains processes of control. (Metadiscursive regime, diversity management, neoliberalism, work, language ideology)*