This article performs a multimodal digital discourse analysis to examine how the 2020 social media political campaign called ‘Settle for Biden’ successfully encouraged young Progressives to vote for Joe Biden. In contrast to previous US presidential campaigns that highlight the extraordinary capabilities of their candidates, this campaign utilized the scalar and chronotopic production of normativity to highlight Biden's ‘mediocre’ capabilities. The campaign's focus on ‘settling’ for a mediocre candidate was feasible only in the sociopolitical context of 2020, at a time when Donald Trump's leadership had come to be perceived as chaotic and dangerous. While using humor to make salient the normal nature of Biden, the campaign used semiotic strategies appealing to interconnected unmarked normativities associated with class, age, race, and gender. To draw on Hall (2021), the campaign produces ‘language in the middle’, constructing Biden as neither extraordinary nor reprehensible yet preferable to the abnormality of his competitor. (Normativity, scales, chronotopes, multimodality, intertextuality, politics, social media)*

My theoretical aim in this article is to focus on an examination of processual enactments of scale in light of the technological affordances that are currently at the disposal of a significant majority of humans. I offer the terms algorithmic scales and algorithmic scalar affordances to describe one activist's engagement of practical theories of scale—her ‘algorithmic imagination’ (Bucher 2017)—which led her to design her audience in ways intended to algorithmically scale up, or amplify, her activities on Facebook—to enhance their spread numerically, rapidly, and translocally, making use of the algorithmically constructed communicative possibilities or affordances available to her on the site. (Social media, scale, algorithms, audience design, Facebook, activism, nation, politics)

One key aspect of threat in terrorists’ language is incitement to violence. Contributing to a fuller understanding of how terrorists use language to encourage people to join their cause, this article examines the role of evaluative language in incitement strategies used by a far-rightist to align with and alienate particular social groups. The Affiliation framework (Knight 2010a; Zappavigna 2011; Etaywe & Zappavigna 2021; Etaywe 2022a), as grounded in systemic functional linguistics, is used to understand how values and social bonds are leveraged in the process of incitement, as explored in a manifesto published online by Brenton Tarrant, preceding his 2019 terrorist attack on two mosques in New Zealand. The findings reveal two main affiliation strategies used for incitement: communion (forging solidarity and alignments) and alienation. These strategies function to construct opposing social groups in discourse, with the condemned groups positioned as a threat, hostility legitimated as morally reasonable, and violence as warranted. (Far-right extremism, incitement, hate crimes, affiliation, morality of terrorism, forensic linguistics, conspiracy theory discourse)

This article investigates how marginal individuals construct a productive self in an interview. It reports on a case study of three women—a squatter, a rough sleeper, and an Irish Traveller—who inhabit uncertain and threatened homes. In response to dominant discourses of productivity, in the interviews the speakers’ talk reflects the desire to be perceived as able and knowledgeable individuals. Thus, rejecting their marginal subjectivities, the three women propose profitable solutions to society's issues along the very same principles of productivity heralded by dominant society. Framed within a performative notion of identity, the study elaborates on the notion of a non-sexual desire as the trigger of most human actions. The results suggest that marginality is not a fixed and segregated state of being and the stereotype of individuals like those discussed in the study as passive and out of touch must be challenged. (Marginality, space, squatter, Irish Traveller, rough sleeper, desire/aspiration, epistemic and agentive self, neo-liberalism)*

This article investigates the use of touch as a tool for engaging prospective next speakers within Indonesian multiparty conversation. We examine the lamination of touch onto questions directed towards specifically targeted recipients. First, we find that questions with touch are deployed when the physical environment complicates the attainment of mutual orientation. Second, when previously targeted recipients have failed to respond to a question, touch is added to follow-up questions that are deployed for pursuing a response. Third, touch is added to questions that are personal or that inquire about potentially delicate matters. This multimodal investigation of conversational turn-taking provides data from Colloquial Indonesian as basis for cross-linguistic comparison. In considering the volume of touches in these data we ask whether cultural and environmental factors might contribute to a haptic modification of ordinary turn-taking procedures. (Turn-taking, touch, multimodality, sociotopography)

This article demonstrates how mediatization facilitates the (re)production of mock language. Through an examination of Chinese netizens’ reactions to a series of viral internet commercials that feature three Hong Kong actors speaking nonstandard Mandarin, it uncovers the processes whereby Gangpu (Hong Kong Mandarin) has become increasingly perceived in China as funny. The vast scale of uptake formulations enabled by mediatization has made it possible for Chinese netizens to engage in a collaborative effort not only in highlighting certain features of Gangpu and certain elements of the commercials but also in presenting them in ways that evoke specific meanings and interpretations. Ultimately, it is through the parodic revoicing of Hong Kong celebrities speaking nonstandard Mandarin that this non-native variety has come to be keyed as humorous. This study shows that we gain a better understanding of how mock practices reinforce and build on each other by tracing their uptake and circulation. (Mediatization, mock language, parody, listening subject, Mandarin Chinese, Hong Kong, China)*

Across the contemporary world, neoliberalism operates as an anticipatory regime through which mediatised conceptions of the future are aligned to an aggressive (absolute) marketisation of social life. Alongside a critical, queer-theoretical attention to homonormativity, this article uses multimodal critical discourse studies techniques to analyse how such a neoliberal future for LGBTQ people is envisioned in #HoldTight, a pride campaign by an Australian and New Zealand bank. #HoldTight focused on how the act of holding hands can be turned from a source of shame to a joyful, powerful tool for social action: ‘if you feel like letting go, hold tight’. My cultural-phenomenological analysis of #HoldTight demonstrates how this imbrication of LGBTQ rights discourse and mediatised capitalism engaged embodied, hopeful affects as semiotic resources. In this way, I argue that the bank enshrined a speculative, anticipatory chronotope of a future better world, while validating neoliberal governmentality as a benevolent form of LGBTQ agency. (Neoliberalism, multimodal critical discourse studies, queer linguistics, affect, embodiment, cultural phenomenology)*