Cognitive science is held, not only by its practitioners, to offer something distinctively new in the philosophy of mind. This novelty is seen as the product of two factors. First, philosophy of mind takes itself to have well and truly jettisoned the ‘old paradigm’, the theory of the mind as embodied soul, easily and completely known through introspection but not amenable to scientific inquiry. This is replaced by the ‘new paradigm’, the theory of mind as neurally-instantiated computational mechanism, relatively opaque to introspection and the proper subject of detailed empirical investigation. Second, in the constitutive disciplines of cognitive science (cognitive psychology, neuroscience, computer science etc.) we have for the first time the theoretical, experimental and technological resources to begin this investigation. My concern here is to show that, despite its scientific and philosophical sophistication, the new (computational) paradigm is in certain striking ways very similar to the old paradigm and that Wittgenstein's criticisms of the former apply to much of the latter.