That the concept of religion is of recent construction is well established in the literature. What is less understood is the American contribution to this global discourse, in particular its nineteenth-century popularization below the upper echelons of Unitarians, Transcendentalists, and comparative religion scholars. The small but very influential group of Spiritualists associated with the seer Andrew Jackson Davis offer a fascinating window into popular construals of religion and world religions—here, internally oriented, naturalized, and evolutionary—taking shape amid increasing globalization and the challenge of scientific materialism. The subdiscourse articulated by Davis and his circle provides an interesting case not only for its antiinstitutional and individualized qualities but also for its radical decentering of Christianity and paradoxical relationship to science. Moreover, Davis's efforts to define true religion and frame his system as its purest expression are connected to struggles for legitimacy within the public sphere and contests concerning religious authority.

Can religious organizations use American trademark law to assert control over the name of a religion? Further, what is the relationship between a religious organization as guarantor of fundamental spiritual truths and the signs by which it is known? To answer these questions, this article traces the history and role of trademarks in American religion with a focus on Christian Science's faith-branding strategy. This narrative explores the religious use of trademarks as an emergent strategy in the early twentieth century to manage religious practice through brand management and trademark law. Using a combination of archival research and legal analysis, this article explores legal debates about the place of trademarks in American religion followed by a close analysis of the Church of Christ, Scientist—an American religious organization “discovered and founded” by Mary Baker Eddy in the late nineteenth century—which is exemplary in the way it strategically utilized branding and marking strategies as a means of distinguishing Christian Science within a diverse marketplace of competing turn-of-the-century spiritual practices. This article argues that religious trademarks, while controversial, can be used to secure legal authority over licensed Churches, teachings, and materials in lieu of established Church hierarchy. This article interrogates the nature and origins of religious trademark strategies to demonstrate that religious organizations like the Church of Christ, Scientist could operate as particularly savvy users of the law to establish spiritual authority via control of the religious name.

The 1970s witnessed an efflorescence of religious feminism in the Reorganized Church of Jesus Christ of Latter Day Saints, particularly around the issue of women's ordination. We pose a model for understanding this development—the formation of publics/counterpublics—and explore how it illuminates our case study. Drawing upon oral history interviews and archival sources, we document how RLDS women created independent publications, grassroots consciousness-raising groups, feminist classes and conferences, and Women-Church–inspired worship to reimagine priesthood within their church. We conclude that the lens of a counterpublic offers a capacious view of our topic, one capable of integrating both social movement theory and network theory. Furthermore, we suggest that the RLDS example featured in this essay is simply a manifestation of a larger late twentieth-century American “feminist religious counterpublic” formed across many religious denominations and groups that held a shared feminist social imaginary.

As Black church leaders decried the arrival of Jim Crow segregation, many also celebrated the racial independence of their churches. They touted advancements such as women's ordination as examples of what Black churches could do when freed from white control. Other Black ministers defended remaining in majority-white denominations as a way to abolish the color line. This article argues that scholars miss much about Black religious history if we assume that Black churches’ resistance to racial subjugation started with a settled and uncontested racial autonomy. On the contrary, Black churches throughout the nineteenth century kept open a lively forum about the virtues and vices of such autonomy. Interracial cooperation often undermined Black autonomy, and Black Christians debated which better countered racial caste. To track the heated debates over racial independence and interracial cooperation within and between Black churches, this article analyzes Black newspapers, sermons, church minutes, and letters, mostly among Black Methodists but also among Black Baptists and Presbyterians throughout the late nineteenth century. It focuses on particular debates surrounding women's ordination, attempts to unite Methodists, and conflicts over Baptist education.