The major outlines of enregisterment as a metasemiotic process are well understood in linguistic anthropology, so we can turn to its further systematic implications. The article explores three “moments” in enregisterment, positing that practices and value projects create registers that act as clasps, relays, and graftings, each producing interdiscursivity and thus circulation. They connect arenas of social action in different ways. The connections are rightly called social organizations of interdiscursivity, since they link and organize not only discourses and registers but also the societal arrangements—NGOs, nonprofits, welfare offices, political platforms, academic circles—that are constituted around registers and through which registers have their powerful effects of connection (and separation) in specific historical moments. The examples, mostly from the politics of Hungary, surely have parallels elsewhere.

This article focuses on the liberal South African whites in Cape Town who mediate their crisis of national belonging through newfound enthusiasm for indigenous Southern African languages. After contextualizing white aspirations to linguistic belonging, some semiotic shifts in how whites have represented isiXhosa, and various white metapragmatic judgments, I discuss promising experiences of white isiXhosa speakers, then argue that language learning invites a reckoning in which whites grapple with questions of interracial dynamics in the new South Africa and their own “structural oblivion”—that is, their failure, as elites, to understand precisely the reasons for which they are resented. Some critics charge that white self-congratulation can amount to what I call “lingwashing”: using language learning as a moral cover for enduring inequities. I suggest a potential remedy is to conceptualize language learning as a process not of self-comforting but of self-discomfiting, requiring both listening and humility.

The poetics of openness, as formulated by Umberto Eco in his pre-semiotic work The Open Work (1962), has already been useful and applicable to cultural studies and textual analysis. I propose that this poetics of openness be applied to critical educational practices as well. In this article, I argue that a poetics of openness when coupled with active ‘on the ground’ “critical public pedagogics” can provide a flexible framework for approaching the education of interpretation. Through this framework, a text or sign system is understood as ‘closed’ if it elicits univocal meanings: expecting a predetermined response from a generic/average reader. A text is ‘open’ when it fosters a plurality of interpretative possibilities that actively engage the “existential credentials” of the interpreter. Aesthetic openness is part of adopting a semiotic perspective toward educational processes. A theory of model reader pedagogically helps protect against the kind of radical constructivism this interpretative approach can seem to foster. Openness is not presented as a system or methodology of education, but as a pedagogical value: encouraging both educators and students to bring a perspective of critical openness to all the sign systems and discourses they engage with.

This article takes interest in reocentric thinking, as well as in the ways such thinking is brought to bear on research on language and social life. Reocentric thinking, understood as referential theories that treat words as standing for things, is pervasive throughout the history of (Western) linguistic thought. Yet, its manifestations in descriptive linguistic research are scantly explored. Seeking to account for how a reocentric vision of language and social life is realized and concomitantly adapted in scholarly practice, the article analyses the research of Swedish linguist and folklorist Lars Levander (1883–1950). Levander spent most of his life documenting the vernacular languages and peasant life of Sweden’s Dalarna province. His assumptions about the relationship between words and things, as this article argues, significantly guided his research practice. Furthermore, they served to conceptualize, and concomitantly capture, certain configurations of time and vernacular authenticity. The article seeks, accordingly, to grasp the dialectic between Levander’s epistemic presuppositions and his scholarly production. More broadly, the article’s historical, epistemological mode of engagement exemplifies how early and potentially ingrained apprehensions of language, as well as their epistemic prerequisites and effects, can be understood and rectified.

“Linguistic ideology,” a field of inquiry opened by Michael Silverstein, has become a major topic in semiotically oriented disciplines. This article focuses on an important aspect of ideology (linguistic or otherwise): its connection with social positioning, point of view, and differentiation. Two sets of examples, mainly from fieldwork in Senegal, are drawn upon to illustrate that connection. One set concerns people living in the same community but differing in the ideologized values and projects through which they interpret linguistic practices. The other set concerns people who are relative strangers, speaking languages that are not their native tongues—in ways that can reveal Whorfian effects from the native language that rests in the background. Although these two sets of examples are initially drawn upon to emphasize different points, the article argues that they differ more in degree than in kind. Both illustrate how social positioning is tied to differences in ideologized interpretation and, more generally, that where there is ideology, there is differentiation.

This article examines the reparticularization of Chinese language and culture in a teaching-learning context at the University of Rwanda. It critiques models of dissemination that suggest direct inscription of semiotic value onto local contexts of use. Ethnographically, the article demonstrates that students’ uptake of what their teachers deem real or authentic is in fact a metapragmatic reconstrual of teachers’ lexemic tokens “real” and “original” that teachers enact in their teaching activities. Students’ reconstrual incrementally alters teachers’ sign values and links their users to one other. Students’ reparticularized sign values, in turn, link their users to distinct activity routines beyond learning Chinese and kung fu in the classroom. The article argues that language and kung fu classes for students are one phase segment of larger sets of activities students undertake to become competitive in a challenging job market.

Using ethnographic field notes on the media circulation and uptake of two specific government orders in Hyderabad, India, I propose a semiotic approach to looking at how emblems of citizenship are not simply products of state ideologies, but rather products of a dialogic relationship (sometimes contentious, often ordinary) between “state” and “citizens,” and always with reference to a history of communicative events between the two. I argue that citizenship should be understood as a communicative effect that is mediated not solely by sovereign power and strident collective movements, but more often through everyday processes by which emblems of citizenship are entextualized and the discursive interactions through which substantive claims are mobilized, negotiated, and contested. Such an approach can add both epistemological and methodological specificity to political anthropology and push it beyond the limitations of an anthropology of the state.

Romantic notions that the advancement of archaeological knowledge depends on the thrill of unanticipated discoveries departs from the standard practice of interpreting data according to impartial research designs. However, the unexpected find commonly stymies the deductive testing of hypothesis, and the material traces (signs) upon which research relies often disrupt the course of archaeological investigations. The main objective of this article is to demonstrate that the distinct semiotic affordances of material remains can significantly affect archaeological interpretations. The undertheorized epistemological problems of revelation in archaeology are brought to bear through an examination of the spectral quality of graffiti etched onto the walls of the Moche ceremonial site of Huaca Colorada in northern Peru (CE 650–850). An interpretation of the graffiti in relationship to rituals of human sacrifice and architectural renovation demonstrates that the power of the monument was founded on its semiotic density; the complex layering of signs—that continually spawned new signs—created a place of limitless discovery and affect that profoundly shaped perceptions of the huaca for both Moche visitors and later archaeologists alike. Ultimately, the graffiti provide a rare data set that permits a consideration of the effects of signs as “intepretants” in the tradition of Peirce.

Ancient ideas about the limits of what can be put into words demonstrate the popularity of the notion that language is a guide to truth, even if that truth is defined by the limits of language. Two ancient and one modern example all locate truth in a reality that can be tracked both by the possibility of and the inherent failure of definition. Ancient exegetes started with the basic concept that words were both names for objects and the best formal representations of divinity. Yet names were not capable of fully defining ineffable divinity. These two ideologies—that names formally represent divinity and yet fail to completely describe divinity—coexisted in a delicate balance. The theme of divine ineffability, first articulated as part of a theology emphasizing the complete power of the deity over matter, has been adopted by modern scholars and converted to a theory to locate reality in hard-to-define personal experiences. The ineffable as what cannot be spoken about shifts focus from divinity to the self (the locus of modern experience).

This article draws on interpretative semiotics to address how spatial designers endow the built environment with meaning. From a semiotic perspective, designing the built environment is an activity that extends beyond its physical reshaping. Designers use complex sociosemiotic strategies to funnel users’ interpretations, drawing upon their manifold resources. Analyzing these strategies is important to not naturalize the dominant meaning that is inscribed in the built environment. As a case study, we analyze spatial design in the city of Forlì, Italy, during the Fascist regime (1922–43). Through the case study, we delineate two complimentary design strategies: typification and environmental propaganda. Typification establishes and uses familiar types of buildings to channel individual interpretations; environmental propaganda spreads cultural artifacts and enacts political rituals about the built environment. Both of these strategies try to steer users’ interpretations of the built environment in everyday life. Finally, we provide a detailed analysis of a particular built form in Forlì—the headquarters of the Opera Nazionale Balilla—showing how these strategies were deployed for this particular building.

This article reviews the concept of semiotic ideology and its implications. Semiotic ideology refers to people’s underlying assumptions about what signs are, what functions signs serve, and what consequences they might produce. Those assumptions vary across social and historical contexts. But semiotic ideology as such is not a kind of false consciousness, nor is it something that some people have and others do not. Rather, semiotic ideology manifests the reflexivity that is inherent to the general human sign-using capacity. It ties general semiotic processes to specific judgments of ethical and political value: to take a sign a certain way is to take seriously the world it presupposes and, often, the life that that world recommends. Two examples show how attention to semiotic ideologies sheds light on the articulation of general semiotic processes with particular social, cultural, and political ones. The analysis of social class helps show some political implications of semiotic ideologies. Clashes over the status of religious signs reveal the ontological and ethical entailments of semiotic ideologies, in which the very existence of a sign’s object may be in dispute. Such ongoing semiotic processes help endow social existence with much of its constructive, uncertain, and conflictual character.

In this article I argue that the canceling out (or defeasing) of performative indexical functions is a condition of possibility on linguistic symbolism. I show this to be the case by looking at words and expressions—like curse words and name taboos—whose performative functions can be canceled out only with the greatest of metalinguistic labor. I show that these indefeasible or rigid performatives are the semiotic-functional converses of J. L. Austin’s explicit performatives (e.g., “promise,” “bequeath”) in terms of (i) the orders of regimentation between semantic-symbolic and pragmatic-indexical functions, (ii) the indexical anchoring of pragmatic effects within either denotationally mediated events-of-narration (En) or interactionally mediated events-of-signaling (Es), and (iii) the articulation of indexical function with speech participant roles. The article concludes with a reflection on how the architecture of the phonology-semantics interface (or duality of patterning) safeguards symbolism by impeding the processes of runaway semiotic naturalization that produce rigid performativity.

This article examines how gender becomes tied together with emblems of racial, linguistic, and class difference in highland Bolivia. I examine both ethnographic and mediatized moments in which bilingualism and its traces contribute to the contours of racialized humiliation or, alternately, antiracist ethnic affirmation. In some moments la bilingüe becomes a metonym that stands in for racial and gender alterity, including when la bilingüe denotes a racialized, gendered, wage-labor category—the domestic servant working in the home of wealthy whites. The figure of the Indian Maid is a figure of historical and literary tropes but also of contemporary political mobilization against labor abuses, racial humiliation, and sexual violence. The figure of the chola is both a remnant of categories of personhood that organized racial and gender hierarchies during the colonial period, namely, the sistema de castas, and a contemporary social and demographic category that fuses language, ethnicity, and gender. Anti-Indian caricatures in televised comedy and other popular discourse connect features of bilingual speech to presuppositions about the Indian body. Chola-centric beauty contests replicate the form of public celebrations of white femininity, like Miss Universe pageants, but operate with other criteria, including eloquence in indigenous Andean languages.

The resolution of publicly available satellite photography is limited to 50 cm a pixel. Every pixel in a satellite image is a single, solid color. The reasons for the resolution limit are tactical as well as protective: according to forensic architect Eyal Weizman, it maintains the privacy of individuals on the ground as well as makes the consequences of state violence harder to investigate. A uniformly colored pixel can be evidence of a drone attack or proof that it never happened. The indexical evidence ambivalently sustains both interpretations. If camouflage has been traditionally thought of as a blending into the contiguous environment, often geared toward a camera’s gaze, in this essay I look to the reorientation of camouflage away from the adjacent surroundings and toward the mediating structures of the interface and database. The objective of camouflage is now to merge into arrays of information and to slip below the threshold of detectability. This essay examines the work of artists and activists, such as Hito Steyerl, Zach Blas, and Adam Harvey, who strategize ways of becoming “rogue pixels” hiding in “the cracks of our standards of resolution,” resisting the means by which our bodies are indexed on virtual interfaces and algorithmically parsed as data.

This article compares “official” college representations of race as diversity with narratives by students of color about racialized experience, with particular attention to the metasemiotic principles governing the first and the discursive organization of the second. Colleges and universities (like other contemporary organizations) represent race as a set of equally weighted, equally ordered demographic categories not explicitly differing in markedness, presented as if universal and deployed in accounts of institutional progress. Students of color (racially marked) talk about their experiences of race in relation to whiteness (unmarkedness). Colleges and universities rely on these students to provide the numbers for representations of progress but too often ignore the conditions that make their experiences so difficult, as those are also the conditions that match the habitus of the elite white students who constitute the school’s primary market.

The commonplace division of labor between linguistics and linguistic anthropology, on the one hand, and sociology and social anthropology, on the other, is predicated on a nominalist error, the belief that institutionally embedded and named fields denote discrete phenomena. An influential and much-cited twentieth-century bellwether of this division was Susanne Langer’s distinction between “discursive” and “presentational” form, a polythetic distinction that tacitly constructed a metaphysic. An examination of social interaction in its most elementary form suggests that no such distinction is warranted and that, instead, a systematic account of social interaction transcends the boundaries of these and several additional “preliminary disciplines.”

The practices involved in forensic investigation center on a search for physical clues and traces that may be used to reconstruct past events. The forensic corpse is therefore involved in a materially grounded semiotics, which provides the basis for making claims about the past. Using the examples of forensic pattern matching (such as craniofacial mapping and fingerprints) and forensic entomology, I explore the different life worlds that emerge after a person’s death and how they are mobilized by forensic investigators. In this form of inquiry, claims to the real are articulated through the signs that different beings—whether human, insect, or microbe—perceive inhering in the corpse. Such forms of forensic investigation offer a productive site for thinking about the ontological status of fact and of the corpse in the context of posthumanism. Forensic signs stretch across our divided categories of the living and the dead, human and animal, nature and culture, providing alternate ways to conceptualize the relationships at play in such assemblages.

A moral panic is afoot in contemporary France surrounding what place French-Muslim youth hold within the national identity. The French state, in particular, is actively engaged in regimenting what it means to be a young Muslim person from France. This article examines how, during Marseille’s year (2013) as the European Capital of Culture, the municipal government and the local branch of the Ministère de l’Éducation Nationale spearheaded several initiatives, a number of which focused on Arabic-language education, with the aim of transforming French-Muslim youth from Marseille’s housing projects into secular, upwardly mobile individuals. Ethnographic inquiry with the youth targeted by such “linguistic gentrification” programs reveals that the state’s reimagining of them in these terms remained largely at odds with how they themselves understood their identities. This article, as such, illustrates the analytical importance of attending to people’s uptake when evaluating the eventual scope of top-down discourses and projects, while also offering an example of how the label “Mediterranean” functions as a spatiotemporal shifter, deployed by different groups to activate alternative accounts of history, the present, and the future.