This paper examines the funding model of the Shahyad Aryamehr Monument (c. 1971) and the architectural strategies employed by the monarchy of Shah Mohammad Reza Pahlavi to project the narrative that the monument, a symbol of Iranian modernity and an international brand, was fully funded by voluntary donations from merchants and industrialists. This claim was positioned as a testament to the shah’s path to modernization through the White Revolution, a Cold War-era policy presenting Iran’s modernity as an alternative to capitalism and communism. Drawing on archival documents, print media, oral histories, and visual records, this paper contextualizes the Shahyad Monument within the broader philanthropic landscape of Iran’s 2500th Anniversary of the Founding of the Persian Empire by Cyrus the Great (Imperial Celebration), particularly projects such as Persepolis Forest. The analysis reveals significant doubts about the voluntary nature of the donations, in contrast to the monarchy’s narrative. Despite this, the celebration deployed various tactics to amplify the funding model’s symbolic power, including print proclamations, visual campaigns presenting Shahyad as a symbol of industrial progress, commemorative plaques, and the choreographed prominence of donors during the inauguration ceremony. These strategies underscored the shah’s leadership and sought to reinforce the image of widespread public support for his modernization agenda.