A liquid drop impacting a rigid substrate undergoes deformation and spreading due to normal reaction forces, which are counteracted by surface tension. On a non-wetting substrate, the drop subsequently retracts and takes off. Our recent work (Zhang et al., Phys. Rev. Lett., vol. 129, 2022, 104501) revealed two peaks in the temporal evolution of the normal force $F(t)$ – one at impact and another at jump-off. The second peak coincides with a Worthington jet formation, which vanishes at high viscosities due to increased viscous dissipation affecting flow focusing. In this article, using experiments, direct numerical simulations and scaling arguments, we characterize both the peak amplitude $F_1$ at impact and the one at takeoff ($F_2$) and elucidate their dependency on the control parameters: the Weber number $We$ (dimensionless impact kinetic energy) and the Ohnesorge number $Oh$ (dimensionless viscosity). The first peak amplitude $F_1$ and the time $t_1$ to reach it depend on inertial time scales for low viscosity liquids, remaining nearly constant for viscosities up to 100 times that of water. For high viscosity liquids, we balance the rate of change in kinetic energy with viscous dissipation to obtain new scaling laws: $F_1/F_\rho \sim \sqrt {Oh}$ and $t_1/\tau _\rho \sim 1/\sqrt {Oh}$, where $F_\rho$ and $\tau _\rho$ are the inertial force and time scales, respectively, which are consistent with our data. The time $t_2$ at which the amplitude $F_2$ appears is set by the inertiocapillary time scale $\tau _\gamma$, independent of both the viscosity and the impact velocity of the drop. However, these properties dictate the magnitude of this amplitude.