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Frames, trade-offs, and perspectives

Published online by Cambridge University Press:  25 October 2022

Ori Weisel Open the ORCID record for Ori Weisel [Opens in a new window]  and
Ro'i Zultan Open the ORCID record for Ro'i Zultan [Opens in a new window]
Ori Weisel
Affiliation:
Coller School of Management, Tel Aviv University, Tel Aviv 6997801, Israel oriw@tauex.tau.ac.il; https://english.tau.ac.il/profile/oriw
Ro'i Zultan
Affiliation:
Department of Economics, Ben-Gurion University of the Negev, Beer Sheva 8410501, Israel zultan@bgu.ac.il; https://www.bgu.ac.il/~zultan/
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Abstract

Bermúdez argues for rational framing effects based on normatively appropriate quasi-cyclical preferences. We suggest that this argument conflates preferences over specific outcomes with preferences over outcome aspects. Instead of implying quasi-cyclical preferences, framing affects decisions through standard economic trade-offs. Nonetheless, we demonstrate that framing can affect behavior through altering perceptions of particular outcome aspects when framing effects are not decomposable.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 45 , 2022 , e245
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Copyright
Copyright © The Author(s), 2022. Published by Cambridge University Press

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References

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